Scrubs

Now in full color in a larger size! 40% more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource for graphic designers, professors, and students.

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships.

The second edition includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design.

Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Offering a contemporary, comprehensive overview of the Social Work profession, Zastrow's bestselling INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE: EMPOWERING PEOPLE gives you a glimpse into contemporary society with a realistic view of social problems. By presenting positive strategies in the context of the core values, ethics, skills, and knowledge base of today's professional social worker, Zastrow encourages you to think critically about new and workable ways to solve problems and empower clients. Case studies, exhibits and tables on social problems give you hands-on experience applying concepts and comparing and contrasting important issues. The twelfth edition includes comprehensive Council on Social Work Education (CSWE) core content that aligns with the latest Educational Policy and Accreditation Standards (EPAS), as well as insightful coverage of new and emerging issues, making it the number one book for social work students.

For many, starting a business can be an overwhelming experience. Understanding the financial aspects of running a business can be even more daunting. Entrepreneurial Finance, Sixth Edition was written to help a broad range of U.S. business owners understand the financial aspects of entrepreneurship. Unlike traditional corporate finance books, this text explains the financial topics most important to running a profitable small business suchasinventory control, time value of money, working capital management, and forecasting. Updated to reflect recent economic trends, this edition also shows how two popular business tools (excel and TI BA II Plus calculator) can assist business owners in problem-solving and decision-making. Features Tackles the financial aspects of business entrepreneurship--from business planning to inventory control, to time value of money, to working capital management, to forecasting and financial planning for both the entrepreneur and the business. Provides critical background knowledge--by presenting basic economic and financial concepts early in the text. Explains the different types of small businesses--by examining the financial statements for Sole Proprietorships, Partnerships, LLCs and Corporations. Explains all six time value of money formulas--and their application in both personal financial planning and business financial planning. Offers a glimpse at real small businesses--using short end-of-chapter case studies. Shows how to solve sample problems--using excel and the Texas Instruments BAII Plus calculator. Includes time value of money tables--see Appendix B.

Whether you are a theatre major looking forward to a career in the arts or a non-major interested in an overview to increase your appreciation as an audience member, THE ESSENTIAL THEATRE, 11th Edition, provides an engaging, insightful, and informative resource that will enrich your theatre experience throughout your life. Written by highly respected teachers and theatre historians, the text has earned its reputation as one of the most comprehensive, authoritative surveys of the theatre. Its vibrant treatment of theatre practice--past and present--catalogs the origins of theatre through postmodernism and performance art. The Eleventh Edition includes an all-new chapter devoted to musical theatre, new "Then and Now" boxes that link theatre history to present-day, and numerous new photos--including photos of actors you will quickly recognize from film and television.